You pay for every call, chat or other customer inquiry. Whether that spend pays off depends on how well your sales manager handles it.

If a manager can't answer a customer's question on the spot and promises to get back later, there's a risk the customer will turn to a competitor in the meantime. A manager busy with a stream of inquiries may also simply forget to call back. Either way the deal falls through, and the company loses the money it put into marketing.

On the other hand, when a sales manager can answer questions right away and provide all the information, the customer sees an expert, and a company that knows its product inside out.

In Contexta you can post answers to frequent customer questions, as well as facts and nuances about the product that only someone who really knows it would know.

When a manager shares something highly specialized that the customer hasn't read or seen in public sources, the customer sees that the company has real expertise. If your manager can tell them something Google doesn't know, the customer's trust grows, and so does the chance of closing the deal.

A company usually has internal information about its products and working rules in one form or another. But it's not always easy to find the answer to a customer's question in it.

Managers often spend a lot of time searching the knowledge base or the internet, distracting experienced colleagues, other departments or their boss with questions. As soon as one manager gets an answer, the next one shows up. As a result, up to a third of the working time of everyone involved in deals goes to unproductive communication.

Contexta gives the manager the information they need right away. They don't wait on the line, don't spend time searching, and don't interrupt other employees. If they did have to find something out separately, they can post it immediately for everyone else. That frees up time for other tasks.

This way a manager can handle more requests, or handle each one better, in the same working time. And the company can serve more customers with lower staff costs.

If expert knowledge lives in managers' heads or in scattered materials, every new manager has to build up their own stock of knowledge from scratch. Even with product training and catalogs, a newcomer's memory is limited.

So it takes at least several months before they can find their way around the materials quickly, let alone remember the answers to frequent questions by heart.

Contexta makes product knowledge readily available. In essence, all you need to teach a newcomer is to read confidently from the screen :)

Not only do new managers have to memorize far less about the product when working with Contexta, we can also add full guidance for beginners to the block. For example, which questions to ask to match a customer with a product, or the steps of a basic business process.

As a result, newcomers reach average performance faster, ask fewer questions, interrupt experienced colleagues less often and lose fewer expensive leads while they learn.

Contexta shows the manager every product nuance and every new workflow input right on the product page. There is nothing to memorize or look up.

With a complex product or a large range, there are always small details to remember about individual items or product types.

“Products over 100 kg require rigid packaging”, “Non-standard dimensions - the carrier calculator gives a wrong quote”, “The cable isn't included”, and plenty more like that.

There can be just as many specifics when working with a particular brand or supplier: “They always delay shipments”, “The warehouse is closed on the 23rd”, “They ship only against prepayment”.

The business process itself is full of nuances too: different prices for different customer categories, the maximum discounts allowed on various products, promotions and special offers for individual customers, special delivery terms. Some products sit in the warehouse and need extra sales focus, while others sell out fast. Even stock availability can't always be published for customers right on the site.

When we introduce a change or learn something like this, we need managers to be aware of it.

Contexta lets you get changes to managers instantly. We simply add the information to the block on the page of the product it applies to. You can select products by SKU or by rules: "all products of brand A", "all generators above 3 kW", etc.

We don't need to message a chat or gather everyone to announce the news and hope they remember. No reminders, no checking that people remembered.

When a request comes in for a specific product, the manager opens its page on the site and immediately sees all the changes and important news that concern it.

We don't rely on people's memory and attentiveness. We make sure the information finds them on its own.

This noticeably cuts the number of mistakes that lead to unhappy customers, negative reviews and the like.

You can integrate Contexta with your other services to show their data right on the product card and update it as soon as it changes there.

Via API, Contexta can connect to warehouse systems (1C, MoySklad), delivery cost calculators, a CRM, a competitor price tracking service and any other service that has an API.

You can also set Contexta up so that when a product page opens, it sends some of the product's attributes to an external service and shows the response in the internal block.

For example, it can calculate the cost of delivering a product with a freight carrier or work out a product configuration for a customer's request.

That way, while talking to a customer, the manager immediately sees availability, the purchase price, margin, current competitor prices and so on, and makes decisions on the deal based on this data.